Poster of the Oktoberfest 2013

The new poster of the Oktoberfest 2013 is much more modern than those of the past years. The poster features an image of a colourful beer mug with different circles, a pretzel and the Bavarian flag.

Communication design student Akim Sämmer from Munich won the poster design competition after already taking the lead in the preselection – he beat eight other participants and received a price of € 2,500 for his design.

The winning design is a much more modern take on the topic, a step back from the very traditional motifs of the last years: “Everybody can see his own Oktoberfest in this illustration”, remarked the head of the Oktoberfest committee Dieter Reiter.

Second place goes to a design agency in Berlin – third place to an agency in Dresden. The winning motif will be shown not only on 10,000 Oktoberfest posters, but will be also printed on T-shirts, beer mugs and other accessories.

By the way: The competition for the design for the Oktoberfest poster has been taken place since 1952.

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