Oktoberfest - ein Fest der Landeshauptstadt München
Photo: Referat für Arbeit und Wirtschaft

Oktoberfest poster 2020: This is what it looks like

The new Wiesnplakat: The motif for the 187th Oktoberfest

The new Oktoberfest poster is here! This morning the Oktoberfest poster 2020 was presented to the public. The winning design by Ulrich PETER from Kaufbeuren prevailed over 206 other designs in the Oktoberfest poster competition. The Department of Labor and Economy (RAW) had announced the competition for the fourth time online on the official city portal muenchen.de. All information about the designer and his poster motif...
f.l.: Clemens Baumgärtner, economic consultant, Wiesn city councillor Otto Seidl and Dr. Lajos Csery, managing director of muenchen.de, with the Oktoberfest poster 2020 Oktoberfest poster 2020 • Photo: muenchen.de/Gunnar Jans

Filigree Brezn poster convinces the jury

Old pink, gold and light blue - the colour palette of this year's poster motif is rather muted, but the design captivates all the more through loving details. In the centre of the poster is a Munich pretzel, around which eight other meadow symbols hang on blue ribbons - from the beer mugs to the children's carousel and the Ferris wheel, everything is included. The graphic designer ulrich PETER convinced the jury with his playful motif.

Clemens Baumgärtner, head of the department for work and economy, praised above all the filigree handicraft, which brings the love for the Wiesn across: "The poster reflects everything that you see and experience at the Wiesn. From the carousel to the rose, the food and drink, the music to the entertainment. Simply a round story, which includes everything you like at the Oktoberfest."

It is obvious that someone who knows the Oktoberfest was at work here: PETER, who has run his own graphic design studio grafikwerk in his home town of Kaufbeuren since 1991, links childhood memories with the Oktoberfest.

Design by graphic artist Ulrich PETER celebrates tradition and customs

Inspired by the Oide Wiesn with its customs and family friendliness, he created a poster celebrating the traditions of the Oktoberfest. And it was not his first design for the Oktoberfest poster. In the third attempt to participate in the competition, the freelance graphic artist won 1st place this year.

Ulrich PETER completed his training as a typesetter and media designer in 1990 with the master's examination. From 1994 to 1997 the graphic designer taught type design and calligraphy at the State Vocational School for Glass and Jewellery in Kaufbeuren-Neugablonz.

Poster also convinced the users in the online poster competition

And the people of Munich also seemed to like the motif: This year the Oktoberfest Poster competition took place for the fourth time online at muenchen.de. The winning poster not only made it into the selection of the 30 final designs, which the users had voted for in an audience voting, but also landed first place with the audience. After the pre-selection, a jury of expert and material judges chose the winning design - without knowing the entrants or the result of the online voting.

The winning poster had plenty of competition: a total of 207 designs were uploaded in 2020, 66 made it into the public voting.

Clemens Baumgärtner, economic advisor, and Dr. Lajos Csery, managing director of the city portal, were pleased with the lively participation of the Oktoberfest fans: A total of 12,507 participants took part in the voting and a total of 36,398 votes were distributed among the posters - multiple voting was possible.

Since 1952, the City of Munich, the organiser of the Oktoberfest, has held an annual competition for the Oktoberfest poster motif.

These drafts ended up in 2nd and 3rd place

This year, places 2 and 3 went to two Munich residents. The runner-up, Sebastian Neumann, convinced with his motif of a Munich child in a bumper car, including wittily prepared meadow elements ranging from plugfish to balloons on a grey background. He receives prize money of 1,250 euros. With a dark blue motif and a bright red heart in combination with Bavaria and the Ferris wheel, Pascal Wilfling was awarded 500 euros as third place design.

Here you can find the 30 posters from the final selection and the winners of the last years