
Prestigious award for the "Oktoberfest" brand
The logo of the Munich Oktoberfest was honored in Frankfurt at the German Design Award 2023, one of the most prestigious German design awards. The signet, which stands for the largest folk festival in the world, received the "Special Mention" award in the "Excellent Communication Design" category.
Two years ago, the state capital of Munich managed to have the “Oktoberfest” brand internationally protected. In order to further strengthen the brand, a uniform appearance was developed in 2022 for the first time in the history of the Oktoberfest.