Motif competition 2026
The City of Munich is looking for the best, most creative and effective motif for the Oktoberfest 2026.
Fans can vote online for their favorites
We would like to thank everyone who took part in the 2026 public vote. You can see the 30 motifs that received enough votes to go through to the final selection round via a link on this page soon. The winner of the motif competition will be announced on February 6th, after an expert jury has determined the winning motive of the Oktoberfest motif competition. The Department for Labour and Economic Development will contact the winner of the raffle in the next few days via email.
A total of 129 designs were submitted, of which 89 valid proposals were approved for voting. The top 30 from the vote will be presented to a jury, which will select the official motif for 2026. The city will use this motif to promote the traditional folk festival worldwide, both analog and digitally. The award-winning motif for Oktoberfest will be featured on the internet, social media, licensed merchandise, and posters. It will also adorn the official series beer mug, continuing the series of coveted collector's mugs that began in 1978.
The Oktoberfest motif competition is organized by the Department of Labor and Economic Development of the City of Munich in cooperation with the official city portal muenchen.de. The City of Munich has been holding this competition annually since 1952.
