Oktoberfest - ein Fest der Landeshauptstadt München
Photo: Anette Göttlicher

The parade of the Wiesn landlords and breweries 2023 2023

The parade of the Oktoberfest landlords

16 Sep
When the Oktoberfest tent owners take the beer to the Theresienwiese, the people of Munich know: Oktoberfest season is here again! With festively decorated wagons and brewery carriages, the landlords move to the festival area on Saturday, 16th of september 2023.
• Photo: Anette Göttlicher

How it was in 2022: Big audience and great mood

The mood could not have been better, even for Mayor Dieter Reiter, who rode in the front of the carriage to the tapping in the Schottenhamel Festival Hall. The landlords who drove with their families in the flower-decorated floats of their breweries from the city centre to the Festwiese, obviously liked it too. Numerous Munich residents and tourists were already there in the morning and didn't miss the opportunity to follow the colourful train between Sendlinger Tor, Schwanthaler Straße and Theresienwiese. For the best view of the action, many fans of Oktoberfest on Sonnenstraße had seats on grandstands. And it was worth it: A very impressive picture when the six Munich Wiesnbier breweries' magnificent carriages, drawn by lavishly decorated cold-blooded horses, roam the city centre of Munich.

• Photo: Anette Göttlicher

Around 1,000 participants on the scene

Right up in front, the city mascot Viktoria Ostler as the "Münchner Kindl" (Child of Munich), rode towards the festival grounds, followed shortly after by the carriage of the mayor of Munich and the beautifully decorated carriages of the Wiesnwirte. Some celebrities and various representatives of the city society were also present - a total of around 1,000 participants took part in the festive procession in 2022. While in the tents the Oktoberfest guests feverishly awaited the tapping, outside selfies with the horse carriages were shot diligently.

Traditional starting date: the first Saturday of the Wiesn

The parade of the landlords marks the official start of Oktoberfest. It takes place on the first Saturday of the Wiesn, before the famous “O'zapft is!”. This is followed by the traditional costume and hunters’ parade at 10 am on Sunday, September 17, 2023.

Off to the Wiesn: the parade route

The parade starts on Josephspitalstraße behind the Sendlinger Tor, proceeds onto Sonnenstraße and turns left onto Schwanthaler Straße. From there, it heads straight onwards to the Bavariaring, after which it continues onto Wirtsbudenstraße and into the respective festival tents. Punctually at 12 noon, the mayor opens Oktoberfest in the Schottenhamel festival hall with the traditional call, “O’zapft is”.

Route: Josephspitalstraße - eastern Sonnenstraße - Schwanthalerstraße - Hermann-Lingg-Straße - Bavariaring - Theresienwiese - Wirtsbudenstraße

Far above the action: stands offer the best view

The parade can be seen from the roadside (note, do not arrive by car as there are no parking spaces). If you prefer to watch the spectacle seated, you can reserve seats in one of the stands erected along the parade route. You can find the stands with the best views of the parade of Wiesn landlords and breweries here:

  • Sonnenstraße in front of Hausbank
  • Sonnenstraße in front of Lindberg
  • Sonnenstraße on the grass verge

Tickets are available in 2023 from München Ticket:

München Ticket GmbH
PO box 20 14 13
80014 Munich, Germany
Tel.: +49 (0) 89 54 81 81 81
Fax: +49 (0) 89 54 81 81 54

as well as from all reputable booking offices.