Parade of the Oktoberfest landlords and breweries
When the Oktoberfest tent owners take the beer to the Theresienwiese, the people of Munich know: Oktoberfest season is here again! With festively decorated wagons and brewery carriages, the landlords move to the festival area on Saturday, September 19 2026 at 10.35 am.
This is the route for the move-in
The parade of the Oktoberfest landlords and breweries marks the official start of Oktoberfest. It takes place on the first Saturday of the Oktoberfest, before the famous “Ozapft is!” at noon. This is followed by the traditional costume and hunters’ parade at 10 am on Sunday, September 20, 2026.
The parade route
The parade begins at the corner of Josephspitalstraße behind the Sendlinger Tor, continues onto Sonnenstraße, and turns left onto Schwanthaler Straße. From there, it proceeds straight ahead to the Bavariaring, from where it heads directly onto Wirtsbudenstraße and into the respective festival tents. Every year, around 1,000 participants take part in the festive procession. While guests in the tents eagerly awaited the tapping of the first keg, people outside were busy taking selfies with the parade floats and horse-drawn carriages. At 12 noon sharp, the mayor opens the Oktoberfest in the Schottenhamel Festhalle with the traditional cry: “Ozapft is!”
Route: from corner Josephspitalstraße - Eastern Sonnenstraße - Schwanthalerstraße - Hermann-Lingg-Straße - Bavariaring - Theresienwiese - Wirtsbudenstraße
The best pictures of the parade
Stands offer the best view
The parade can be seen from the roadside (note, do not arrive by car as there are no parking spaces). If you prefer to watch the spectacle seated, you can reserve seats in one of the stands erected along the parade route. You can find the stands with the best views of the parade of Wiesn landlords and breweries here:
- Sonnenstraße, near house number 15
- Sonnenstraße, near house number 17
- Sonnenstraße, on the grassy strip across from house number 17
München Ticket GmbH
PO box 20 14 13
80014 Munich, Germany
Tel.: +49 (0) 89 54 81 81 81
as well as from all reputable booking offices.
